Over the past year we have been working on ways to get more bidders to your auctions. This month we have focused on two of our automatic emails on the-saleroom; ‘Watch List Alerts’ and ‘Catalogue Alerts’. These are triggered according to bidder preferences on the website and help to promote more relevant auctions and lots.

‘Watch List Alerts’ tell bidders that the sale on an item they have been watching ends the next day and prompts them to register for the auction right away. The ‘Catalogue Alert’ lets bidders who have previously registered for your auctions know when you list a new catalogue and takes them directly to view it.

These emails are a fantastic way to show bidders the lots they want to see, and the results show that these emails are proving very popular with open rates of up to 43%. Over the past month, 57,000 ‘Watch List Alerts’ and 332,000 ‘Catalogue Alerts’ have landed in bidders’ inboxes, putting the right lots in front of the right bidders and generating more engagement in your auctions than ever before.