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New Emails Trigger Great Results

We’re always looking for new ways to get more bidders to your auctions and recently launched two new automatic emails on BidSpotter.co.uk, which are triggered according to bidder preferences on the website and help to promote more relevant auctions and lots

‘Watch List Alerts’ tell bidders that the sale on an item they have been watching ends the next day and prompts them to register for the auction right away. The ‘Catalogue Alert’ lets bidders who have previously registered for your auctions know when you list a new catalogue and takes them directly to view it.

These emails are a fantastic way to show bidders the lots they want to see, and the results show that these emails are proving very popular with open rates of up to 34%. Over the coming months, thousands of these emails will be helping put the right lots in front of the right bidders and generate more engagement in your auctions than ever before.

Categorisation Tips
Categorisation is well underway and bidders are finding it easier and quicker than ever to find the items they want.

We have a team monitoring the categories daily who are helping to smooth out any teething problems. There are however, some things that you can do too to help categorisation work better for you and your auctions:

  1. Use obvious and relevant keywords in your lot descriptions
  2. Check your spelling and avoid typos
  3. Avoid including the irrelevant terms in your lot descriptions: e.g. your name/address, terms and conditions and any details of collection/delivery and payment

You can read our top tips on how to get the most out of categorisation here.

Don’t forget your bulk lots
Did you know we now have a “show only bulk lots” filter?

The filter gives you the opportunity to rise to the top of searches, making you more visible to those buyers specifically wanting to buy in bulk.

Follow the steps in our guide to get the most out of your bulk lots by making sure they have the highest possible chance of reaching the right bidders.

Hammer Highlight
What was this month’s highest selling item on BidSpotter?

A Lindner Urraco 75DK steel tracked primary waste shredder was sold by GWA Auctioneers and Valuers for £80,500.

Contact us
+44 (0) 203 725 5553 | support@auctiontechnologygroup.com

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